The systems we build quietly shape how people experience being human.

I’ve spent the last decade designing social, creator, and engagement systems at global scale, most notably at Twitch, where I worked across monetization, community experiences, and creator ecosystems.

But the longer I work in design, the more interested I become in the human systems underneath the interface: trust, participation, curiosity, identity, belonging, and the small emotional signals that shape how people move through the world.

I’m drawn to systems where psychology, behavior, culture, and technology intersect. The kinds of spaces where people are not simply ‘users,” but individuals trying to connect, create, learn, express themselves, and feel seen.

My work is grounded in systems thinking, but equally shaped by anthropology, storytelling, travel, art, and observing how humans adapt across cultures and environments. I believe the best design is rarely about optimization alone. It is about reducing friction while leaving room for humanity.

What I Pay Attention To

• How participation changes behavior

• The emotional architecture of communities

• Play as a learning system

• Cross-cultural communication and belonging

• Systems that reduce cognitive friction

• Interfaces that create trust through clarity

• The relationship between curiosity and engagement

• Designing experiences that feel human at scale

Outside of Product Design

Outside of product work, I spend much of my time writing, illustrating, traveling, teaching movement and yoga, and studying the relationship between behavior, culture, and meaning.

These practices continuously shape how I think about design: not as isolated screens or flows, but as living systems that influence how people experience themselves and each other. We are storytellers after all.